EXPERIMENT CANVAS

Customer

Specifically, describe the segment of your user base this experiment is aimed at

Answer here…

Addressable Market

How large is this segment of the customer base?

Hypothesis

Describe something you believe and want to test

Justification

Why do you believe it? Which actions have you undertaken to arrive at this conclusion?

Experiment

Describe the actions you will take to test your hypothesis

Metric

Describe how you’ll measure the success of your test

Line in the sand