What’s the potential market for an arena app that allows concert attendees to order concessions from their seats?
● Average number of concerts per year, per arena: 82 ● Number of arenas in the target region: 30 ● Total concerts: (82 x 30) = 2,460 ● Average seats in the arena: 18,000 ● Average capacity per concert: 85% ● Average attendance at an arena concert: (0.85 x 18,000) = 15,300 ● Average spend per attendee: $40 ● Percentage of attendees who would use the app: 30% ● Total spend per concert: (15,300 x $40 x 0.30) = $183,600 ● Total for all concerts per year: ($183,600 x 2,460) = $452m51,656,000