An aspirational statement about what your product will be and what purpose it will serve in the future. The goal of a product vision is to create a shared idea to work towards and allow teammates and users to easily understand what the product team is working towards.

Vision:

What is your motivation for creating the product/feature?

Which positive change should it bring about?

Target Group:

Which market or market segment does the product address?

Who are the target customers & users?

Needs:

What problem does the product solve?

Which benefit does it provide?

Product:

What product is it?