<aside> 💡 Validation reduces the risk, speeds up the delivery of a value-creating service in the market, and minimizes the costs.

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Tools:

• MTP - Minimum Testable Product
• MVP - Minimum Viable Product
  • Landing page
  • Email campaign
  • Low-code/no-code
  • Forum communities
  • Concierge
• Wizard of Oz
• Fake it ‘til you make it
• Interviews
• Surveys
• Crowdfunding
• False door

1. Define your goal

Just like any idea management-related activity, validation starts with defining your goals. In this stage, you’ll decide what you want to learn and what aspects  to validate.

You goal can be one of the following, for example:

• Problem – Is your problem true/worth solving?
• Solution – Is your product/offer going to solve the problem?
• Features – How do the core features of your product work?
• Business model – Is your business model viable and scalable?
• Price – Is there enough demand to make your business model work with the price you’ve set? How does your pricing model work in practice?